Helvetica, love or hate?Gary Hustwit’s feature-length documentary celebrating one of the greatest typefaces of all times, Helvetica, was highly acclaimed by everyone.
It’s worth seeing (and believing). The centre point of the film was its intrigue, plot twist and conclusion - asking great designers a simple question: Helvetica, love or hate?
For the hatersSean Rees, the designer of this lovely poster, is a welsh graphic designer/illustrator relocated to London who describes himself as “passionate about type, ideas, and bacon”. His work, showcased
on his fresh new website features unique type treatments and some great looking illustrations. Be sure to check it out. Via typetweets
Wim Crouwel: I love Helvetica
Herman Zapf: I hate HelveticaHelvetica was born in 1957 from the hands of Max Miedinger in Switzerland and became the most widely used sans-serif typeface of the new century. In the film, Wim Crouwel states that
“we were impressed by that because it was more neutral, and neutralism was a word that we loved”, outlining one of the key qualities of the Helvetica family.
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